Looking to make your start-up stand out in a crowded market? Unconventional branding techniques might be just what you need. From creating a compelling brand persona to leveraging user-generated content, there are plenty of ways to differentiate your start-up and make it unforgettable. So why blend in when you can stand out with bold visuals, viral marketing campaigns, and collaborations with artists and influencers? Try these techniques and see your start-up rise above the rest.
When a crisis hits, it can be tempting to want to erase all evidence of it from your company's history. However, this isn't the best approach to rebranding. It's crucial to acknowledge what happened, take responsibility for it, and rebuild your brand's reputation with a long-term strategy. In this blog post, we'll explore seven strategies to help you rebrand successfully after a crisis.